IMPACT OF FAST MOVING CONSUMER GOODS ON GROSS DOMESTIC PRODUCT
Author :
Name-Alvita Shantaram Hudar Designation- Research Scholar College Name- Changu Kana Thakur (CKT) Arts, Commerce & Science College, New Panvel
Guide :
Name- Dr. Kirti Varma Designation- Associate Professor & Research Guide College Name- Changu Kana Thakur (CKT) Arts, Commerce & Science College, New Panvel
Abstract :
Fast-moving consumer goods (FMCG) are pro-durable goods and soft drinks, toiletries, Over-thecounter drugs, processed foods products that are sold quickly and at relatively Low cost. Examples include none and other consumables. In India’s economy, the FMCG sector ranks as the fourth-largest industry. India compared with rural India. In recent years, the FMCG sector has emerged as one of the fastest-growing segments of the economy. These companies are integral to our daily routines, offering essential consumer products. FMCG companies are crucial to our everyday life. From tooth paste, soaps, daily use items etc. FMCG companies have maintained a strong presence in the Indian market and are expected to grow even further. While the industry includes several established giants, the emergence of new players has significantly reshaped the competitive landscape. The top Indian FMCG companies include names like HUL, NESTLE, AMUL, P&G, PARLE. The primary objective of this paper is to examine the Fast-Moving Consumer Goods (FMCG) sector in India and assess its impact on the country’s GDP. This paper focuses on Significance of FMCG Sector, Impact of FMCG on Urban and Rural areas, segments of FMCG, Growth in Indian FMCG Sector, FMCG contribution to GDP, Market Share of Companies in a few FMCG Categories, Top FMCG Companies and their growth, Advantages and Disadvantages of FMCG Sector and Scope of the FMCG Sector. Data has been collected from multiple sources of evidence, in addition to books, Websites, and newspapers.
Keywords: FMCG, Indian market, economic impact, rural and urban areas, sector growth, major companies, consumer products
