Exploring the impact and adoption of green packaging
Vrushali Ramansing Padvi Vishnu devilal Gavit
Author Name:- V.R.Padvi 2nd author Name:- V.D.Gavit
Guide Name:- Dr.kirti varma
Abstract :
Green packaging also referred to as eco-friendly or sustainable packaging has become increasingly important in efforts to address the environmental challenges posed by conventional packaging materials. With the expansion of online shopping, packaging waste has surged, raising significant concerns about environmental responsibility. This study focuses on how the e-commerce industry is responding to these concerns by adopting environmentally sustainable materials and practices. Examples include biodegradable mailers, recyclable paper wraps, and simplified packaging designs intended to reduce waste and improve sustainability throughout the supply chain. Through an examination of consumer preferences and industry trends, the research identifies a rising demand for sustainable packaging alternatives. Companies that invest in green packaging often experience improved brand reputation and a reduced ecological footprint. Ultimately, the findings emphasize the need for joint efforts by consumers, businesses, and policymakers to support and scale the use of sustainable packaging within the online retail sector.
Keywords: Compostable mailers,Paper-based wraps,Minimalist packaging,designPackaging waste,Environmental sustainability
