ABSTRACT:Social media can also negatively affect student grade point average (GPA), test scores, and the amount of time students spend preparing for class (Annetta et al., 2009; Junco, 2012b). Despite the benefits of social media such as sharing connections (Osarive, 2005) and doing business (Asemah & Edegoh, 2012), the use of social media may be harming them educationally. For example (Ndaku, 2013) claims that social media use has negatively affected study time, grammar, and spelling as well as distracting from their study time. Sheman refers to social media distraction as the phenomenon of social media cues (the distractors) drawing the students’ attention away (Vorderer et al., 2018) from the task at hand (Rithika, 2013) and directing it instead toward social media (Wilimer et al.). Thus, this study aims to investigate social media usage, social media multitasking as a kind of extraneous load, academic performance, and the amount of time students spend on social media. In addition, time management skill is the moderating variable on social media which in turn will help improve their study time. It will positively reflect in them performing better in their academics. Moreover, education is recognized as a powerful agent of change that improves health and livelihood and contributes to social stability (Tadese et al., 2022). At the micro-level, it is associated with better living standards for individuals through improved productivity, given that those who have received higher education tend to have more economic and social opportunities. However, gaining knowledge, attitudes, values, and skills through education is not a simple task; rather, it is a long and challenging task. Students are expected to spend much of their time studying and must graduate with good academic results.Despite excessive government investment in education, most students fail to achieve strong academic performance at all levels of education (Imlach et al.). A correlational study at Arba Minch University, South Ethiopia, reported that the trend of graduating students is not proportional to the trend of enrolled students, and more students commit readmission due to poor academic performance (Vigermal, 2017).
KEYWORDS:Social Media, Academic Performance, Students, Education, Learning, Study Habits, Online Communication, Digital Technology, Time Management, Student Engagement, Academic Achievement, Social Networking Sites
THE IMPACT OF SOCIAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE
ESHIKHA GUPTA, ANUJA CHAVAN, POOJA YADAV, DR. SUNITA YADAV