Information-Seeking Behavior of Folk Artists in The Digital Age: Opportunities and Challenges

Manjula Kushta Majik

Dr. Vaishali Umakant Bhakt

Dr. Sushant Dattaram Tandel

Research Scholar, Department of Library Science, Shri JJT University, Jhunjhunu, Rajasthan, India

Abstract :

This study explores the information-seeking behavior of folk artists within contemporary digital environments, examining both the opportunities and challenges they encounter. Opportunities include increased access to diverse online platforms for learning and promotion, digital archives that preserve traditional practices and social media channels that facilitate networking, collaboration, and visibility to global audiences. At the same time, challenges such as digital literacy gaps, limited infrastructure in rural areas, information overload, and concerns about authenticity and intellectual property threaten the sustainability of these practices. By analyzing the ways folk artists navigate digital resources, this paper highlights the tension between tradition and modernity, and underscores the need for targeted digital literacy programs, culturally sensitive information services, and policy frameworks that support both preservation and innovation. The findings aim to contribute to broader discussions on cultural sustainability and the empowerment of folk artists in a rapidly evolving information landscape.


Keywords: folk artists, information-seeking behavior, digital age, cultural preservation, digital literacy, online platforms, opportunities and challenges

How to cite?

Majik, M. K., Bhakt, V. U., & Tandel, S. D. (2025). Information-seeking behavior of folk artists in the digital age: Opportunities and challenges. myresearchgo, 1(7), 212.