Abstract : In an era marked by rapid technological advances the role of Artificial Intelligence (AI) as one of the most significant tools of change in the business world and as a supporter of sustainable development has been increasingly recognized. In the paper the author discusses the potential of AI to foster sustainability and the changes it may bring to business operations in the digital economy. The main aim of the paper is to explore ways in which AI can help in promoting sustainability identify barriers to the use of AI for sustainability and at the same time raise awareness of AI as a key enabler of sustainability practices.The research also shows that AI has the potential to be a major driver of sustainable business development through areas like sustainable product innovation, optimizing supply chains, environmental monitoring, energy management, and waste reduction. These uses of AI point to its capability to enhance operational efficiency and at the same time promote environmental and economic aspects of sustainability. In summary, the paper acknowledges that there are still obstacles to overcome but AI can be a powerful tool for bringing about sustainable development of companies. Businesses, initially through raising their awareness, acquiring better technical facilities, and hiring proficient experts, can use AI in a very effective manner in order to reach sustainable growth in the long run within the framework of the digital economy.

A STUDY ON ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE DEVELOPMENT : BUSINESS IMPLICATIONS IN DIGITAL ECONOMY

DR. SUNITA YADAV
CO –AUTHORS: ADWITA DUBEY, TANVI PATIL, SHREYANSH SINGH

THAKUR COLLEGE OF ENGINEERING & TECHNOLOGY, KANDIVALI EAST