Artificial Intelligence, Gig Work Culture, and the Emerging Creator Economy in India.
Ankur Goyal
Research Scholar, Department of Economics
Shri JJT University, Jhunjhunu, Rajasthan, India
Abstract : India is currently at a critical juncture where artificial intelligence, the gig economy, and the creator economy are converging to redefine India's digital labor market. This paper aims to discuss the role of artificial intelligence and the gig economy in promoting the creator economy in India, which currently stands at a market size of USD 250 billion in 2024. This paper aims to discuss the role of artificial intelligence and the gig economy in promoting the creator economy in India, which currently stands at a market size of USD 250 billion in 2024, through an in-depth literature review of secondary data from NASSCOM, International Labor Organization, World Bank, NITI Aayog, and various economic literature. The results of the paper indicate that artificial intelligence promotes the creator economy in India, but the current inequality in digital access and algorithmic wage suppression of gig workers in India undermine India's developmental potential in the creator economy.
This paper proposes a tripartite approach to promoting the creator economy in India through 2030, involving the government, the gig economy, and civil society organizations
Keywords:creator economy, gig work, artificial intelligence, India, digital labor, platform economy, inclusive development
