AN ANALYTICAL STUDY OF HOW INDIA’S ORAL AND TEXTUAL HERITAGE IS REPRESENTED ON DIGITAL PLATFORMS FOR GEN Z’s CONSUMPTION
Asst Prof Moumita Nath Shree L R Tiwari Degree College of Arts, Commerce and Science
ABSTRACT
India’s oral and textual traditions have shaped its cultural identity for centuries, preserving stories, songs, and knowledge through generations. In today’s digital age, this heritage faces both fresh challenges and new possibilities as it finds its way onto online platforms for Generation Z, considered as India’s first truly digital-native audience. This study examines how folk tales, epics, and classical literature are adapted and shared through YouTube, podcasts, social media, and streaming services. Relying entirely on secondary sources, the research analyses how these traditions are curated for young audiences, the creative strategies involved, and the challenges of maintaining authenticity. Findings indicate that while digital tools expand access and revive interest in cultural roots, they can also risk oversimplifying complex narratives. This study underscores the importance of balancing modern, engaging formats with cultural depth, offering suggestions for educators, content creators, and policymakers to help India’s heritage continue to resonate with the next generation.
Keywords: oral tradition, textual heritage, Generation Z, digital media, cultural continuity, India, storytelling
How to cite?
Nath, M. (2025). AN ANALYTICAL STUDY OF HOW INDIA’S ORAL AND TEXTUAL HERITAGE IS REPRESENTED ON DIGITAL PLATFORMS FOR GEN Z’s CONSUMPTION. myresearchgo, 1(4), 101.
DOI CrossRef