EVALUATING THE EFFECTIVENESS OF TRADE INPUT STRATEGIES ON STOCKING PATTERNS OF PREMIUM FMCG DISTRIBUTORS
LAMBAA KAMAL NARENDRANATH VIJAYLAXMI
Dr. MAHESH SINGH RAJPUT
DEPARTMENT OF MANAGEMENT SHRI JAGDISHPRASAD JHABARMAL TIBREWALA UNIVERSITY, VIDYANAGARI, JHUNJHUNU, RAJASTHAN
Abstract : The effectiveness of trade input strategies plays a crucial role in shaping the stocking patterns of premium Fast-Moving Consumer Goods (FMCG) distributors. This study evaluates how various trade input strategies, including promotional schemes, credit terms, pricing incentives, and retailer engagement programs, influence distributor stocking behavior. By analyzing real-world data from premium FMCG distributors, the study identifies key factors that drive inventory decisions and optimize product availability. The findings reveal that tailored trade inputs lead to more efficient stock management, improved product penetration, and enhanced distributor profitability. This research provides valuable insights for FMCG companies seeking to refine their distribution strategies and strengthen market presence.
Keywords: Trade input strategies, stocking patterns, premium FMCG, distributors, inventory management, trade promotions
