Impact of Corporate Downsizing on MICE Event Budgets
Author’s Name - Kaveri Raj Mahto (PGDEM Student of NAEMD Mumbai - Event Management Institute) Nest Academy of Event Management and Development.
Guide’s Name - Mr. Jainish Gotecha (Faculty of NAEMD Mumbai - Event Management Institute) Nest Academy of Event Management and Development.
Abstract :
The research examines and analyzes the impact of corporate budget downsizing on the MICE events organized thereafter. It is supported by primary data collected through a structured survey questionnaire containing relevant and relatable questions on the topic. The analysis was conducted to determine whether people are aware of how corporate downsizing affects MICE budgets. The study aims to understand whether corporate downsizing has actually influenced MICE event budgets and how this change is perceived by the general public.
Keywords: corporate downsizing, MICE, budget, events
