The Psychology of Virtual Advertisement : Shaping Consumer Experience in Digital Spaces
Pratik Jagdish Bhardwaj
Research Scholar, Department of Commerce, Shri JJT University, Jhunjhunu, Rajasthan, India
Harish Purohit ,Research Guide, Department of Commerce, Shri JJT University, Jhunjhunu, Rajasthan, India
Corresponding Author: Pratik Jagdish Bhardwaj, Email: bhardwajpratik067@gmail.com
Abstract :The research describes about the way innovation and new technology are coming it its creating opportunity and way for brands and companies to develop business. The study describes about how Virtual reality and Augmented Reality are playing role of importance in reaching to consumers and making purchase decisions. Also, the factors responsible are studied along with the concerns of privacy are described.
Keywords: Technology, Virtual advertisement, Virtual reality, Augmented reality
