The Impact of Digital Media on Awareness and Attitudes of Undergraduate Students Towards Indian Traditional Games
Dr. Akhilesh Kumar Singh (Associate Professor, Department of Physical Education, Shri Khushal Das University, Pilibanga, Hanumangarh, Rajasthan)
Pankaj Kohli
Research Scholar (Shri Khushal Das University, Pilibanga, Hanumangarh, Rajasthan
Abstract :This study analyzes the impact of digital media on the awareness and attitudes of undergraduate students towards Indian traditional games. In this era of changing lifestyles and technological advancement, digital platforms such as social media, YouTube, audio-visual services, and news websites are playing a significant role in promoting Indian cultural heritage, especially traditional games. Through this research, an attempt has been made to understand how digital media is influencing students’ knowledge, interest, and attitudes towards Indian traditional games. Using the survey method, the experiences, perspectives, and awareness of 200 students were studied. The findings of the research reveal that digital media is playing an important role in shaping the awareness and attitudes of undergraduate students. Consequently, the results provide valuable suggestions for policymakers and educators.
Keywords: Indian traditional games, digital media, undergraduate students, awareness, attitude, cultural heritage, social media influence
